The NBC Peacock is losing its colors and turning gray…
Posted on January 19, 2010 | By Christian | No Comments
If you are looking for a different slant on the NBC battlefront I recommend you check out this blog posting by Daniel at Nightly.net entitled “The Baby Boomers Vs. Generation X in the Late Night War”. Daniel discusses the late night feud, much like 90% of all blogs lately (now including ours), and its relation to Baby Boomers (the Jay Leno camp) vs. Generation X (Conan O’Brien). A great point Daniel makes is that NBC looks to be siding more with the Baby Boomer generation as a target audience and is almost dismissing the Gen Xers.
Obviously there is a large population of Baby Boomers and it makes some fiscal sense for NBC to choose them as a target audience. However, I have to wonder a couple of things:
- Will the boomer population be willing to stay up that late on a consistent basis? It seems to me the younger crowd rules the night.
- Perhaps the Generation X viewers will feel snubbed by this move and view NBC as their parents station thereby turning even deeper to cable and online video?
- Will the ultimate winner be David Letterman? Not exactly a GenXer himself.
- Will Conan land at Comedy Central with a sweet new job (and time slot) and a much bigger following? That’s my bet.
Anyway, check it out. ~cg.
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