The Slacker Factor ::: The Voice of Generation X: Podcasts, Blogs, World Domination

The NBC Peacock is losing its colors and turning gray…

Posted on January 19, 2010 | By Christian | No Comments

If you are looking for a different slant on the NBC battlefront  I recommend you check out this blog posting by Daniel at Nightly.net entitled “The Baby Boomers Vs. Generation X in the Late Night War”.  Daniel discusses the late night feud, much like 90% of all blogs lately (now including ours), and its relation to Baby Boomers (the Jay Leno camp) vs. Generation X (Conan O’Brien).  A great point Daniel makes is that NBC looks to be siding more with the Baby Boomer generation as a target audience and is almost dismissing the Gen Xers.

Obviously there is a large population of Baby Boomers and it makes some fiscal sense for NBC to choose them as a target audience.  However, I have to wonder a couple of things:

  • Will the boomer  population be willing to stay up that late on a consistent basis?  It seems to me the younger crowd rules the night.
  • Perhaps the Generation X viewers will feel snubbed by this move and view NBC as their parents station thereby turning even deeper to cable and online video?
  • Will the ultimate winner be David Letterman?  Not exactly a GenXer himself.
  • Will Conan land at Comedy Central with a sweet new job (and time slot) and a much bigger following?  That’s my bet.

Anyway, check it out.  ~cg.

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