Reality is Overrated

Posted on January 3, 2011 | By Patty Pino | No Comments

Are you old enough to remember when home video cameras first started to become popular and people started bringing them to parties or family things and somehow, whenever a video camera entered the situation, people changed.  You could be having a good meal or conversation and everyone would be relaxed and then some uncle would come through with the say-hi-to-the-camera bit and nervous people got more nervous, and outgoing people turned on the charm, and those in-between just kinda stiffened up and waved “hi” because they didn’t know what else to do?

Then, TV hit the air with a show called “The Real World” where they tried to capture that same social thing where everyone is hanging out together but there just happens to be cameras present?  What happened on that show in 1992 was sort of the same thing that occurred with your technical uncle – people became slightly warped, awkward versions of themselves for the MTV nation, and other people found that entertaining.

What was true in your family setting was true for those 20-somethings in that New York apartment – the camera changes things. Read more

MTV Pushing out ‘cynical’ Generation X

Posted on February 24, 2010 | By Christian | 3 Comments

Here's to you MTV!

Well, its official.  MTV has announced their focus on Millennials, casting aside Generation X… the generation that made MTV.  Sad news indeed.  I’d like to give a big FU to MTV.  Not just for this recent admission, but for the crap they have been broadcasting for the past 20 years.  There was a time when MTV was about music television.  It was certainly a revolutionary, but simple, concept that changed music forever.  Play popular music but with supporting video.  It changed everything.  No longer were we sitting by the radio listening to music while doing something else.  Now we were completely focused on the music as a total sensory experience.  And when I say focused, I mean sitting like a zombie starring at the TV, one music video after another… completely enthralled.  It was a perfect formula and our generation shaped it. Read more